Sounds impossible, right?
It's not.
I see businesses do this all the time. They stop chasing new people and start talking to the ones they already have.
The results are amazing.
The Simple Truth
You already have everything you need to double your money.
Your customers. Your email list. Your phone contacts.
The people who bought from you before? They'll buy again.
You just need to ask them.
Real Story
Meet Dave. He fixes air conditioners.
Dave was struggling. Summer was ending. Business was slow.
He thought he needed more customers. Started buying expensive ads.
I told him to try something different.
"Call everyone you helped this year. Ask how their AC is running."
Dave thought it was a waste of time. He did it anyway.
First call: "My upstairs unit is making noise."
Second call: "Can you come check my other building?"
Third call: "My neighbor needs her system looked at."
By the end of the week, Dave had 12 new jobs.
Zero new customers. Just talking to people he already knew.
Why This Works
Your customers trust you.
They've seen your work. They know you're good.
When they have a problem, you're the first person they think of.
But only if you stay in touch.
Most business owners disappear after the sale. Big mistake.
Your customers forget about you. They call someone else.
Stay connected. Keep the money coming.
Three Simple Steps
Step 1: Make a list
Write down everyone who paid you money in the last year.
Don't skip anyone. Big customers. Small customers. One-time buyers.
They all count.
Step 2: Reach out
Send a simple message. Keep it friendly.
"Hi! Just checking in. How's everything going?"
That's it. Don't sell anything yet.
Step 3: Listen
They'll tell you what they need.
"Actually, I've been thinking about..."
"I have this problem..."
"Do you know anyone who..."
Now you know what to offer them.
What Really Happens
Here's what most people find:
20% of your past customers need something right now.
Another 30% will need something soon.
The rest? They know someone who needs your help.
That's money waiting for you.
Lisa's Story
Lisa teaches people how to use computers.
She had 80 students from her classes last year.
Business was slow. She was thinking about quitting.
I suggested she email her old students.
"How are you doing with your computer skills? Any questions?"
The replies started coming:
"I need help with my new phone."
"Can you teach my husband?"
"My office needs training."
Lisa made $4,000 that month. Just from old students.
She's not quitting anymore.
The Magic Email
Want to try this right now?
Send this email to 10 past customers:
"Hi [Name],
Hope you're doing well! I was thinking about you today and wondering how things are going.
If you ever need any help with [what you do], just let me know. Always happy to help.
Talk soon! [Your name]"
Send it today. See what happens.
Common Mistakes
Don't make these errors:
Mistake 1: Waiting too long
Call them while they still remember you. Don't wait two years.
Mistake 2: Being too pushy
Start with "How are you?" Not "Want to buy something?"
Mistake 3: Giving up fast
Some people won't respond. That's okay. Keep trying with others.
The Numbers Game
If you have 100 past customers:
20 will respond to your message
10 will have a problem you can solve
5 will buy something from you
That's new money. From people you already know.
No ads. No cold calls. No chasing strangers.
Your Next 30 Days
Here's your plan:
Week 1: Make your list of past customers
Week 2: Send 25 "checking in" messages
Week 3: Follow up with people who responded
Week 4: Make offers to people who need help
Do this for one month. You'll be shocked at the results.
The Bottom Line
Your past customers are your goldmine.
They already like you. They already trust you.
They just need to hear from you.
Stop looking for new people. Start talking to the ones you have.
Your bank account will thank you.
It really is that simple.